Successful Paperworld 2015

Under the slogan “a breath of fresh air at IDEAL” we managed to produce a really professional presentation at Paperworld 2015. Our claim to the leadership of our brand IDEAL was underlined by a new concept for our exhibition stand, showing an attractive presence within the framework of the new Paperworld Plaza, and an extraordinary number of product highlights. Besides our new products within the well established segments such as desk-side shredders IDEAL 2445 / 2465, or the ultra-compact office cutter IDEAL 3005, we go in a completely new direction with our IDEAL Health products, which we presented to the public for the very first time. Through this new category we expand our range to “Health and Well-being in the office”, and explore this strategic growth segment with air purifiers as a first step. This wide range of product innovations, combined with the new sales-promoting activities, the high quality of visitors' enquiries and fruitful meetings, contributed to the verdict that this leading international exhibition for the PBS industry was a very good event, and a great start to 2015.